|Make a WAP Vidlet
clip for use in advertising for mobile phones. Any promo
in any format and suitable length is welcome!
Read the info on mobile advertising to help you make
the right decission, right format and right choices
before you are producing it!
Mobile Advertising Market
Mobile phones have become a part of every human’s
daily life. Recently, technology giants such as Microsoft
and Google have launched into the emerging Mobile Advertising
market to pursue a piece of the mobile ad revenue pie.
From a subscribers viewpoint the most popular and simultaneously
annoying method of advertising for subscribers is SMS
advertising. Advertisers run ad campaigns with varying
ad types; text, fullscreen or banner ads to target different
age demographics, gender and location statistics obtained
from user profile information. This targeting method
is accomplished through various mediums such as WAP,
SMS, MMS and also through mobile email client applications
such as Consilient Push.
WAP advertising is one of the break-out advertising
mediums as many subscribers use their mobile phones
for internet access due to competitive and very affordable
data plans offered by their mobile carriers. The traffic
generated on each carrier’s WAP portal is now
much higher than any other medium which leads to a high
revenue generating source.
WAP advertising Technology
The mobile advertising technology used to deliver ads
to the subscriber has grown quite sophisticated, allowing
advertisers to target specific users by numerous targeting
parameters to deliver a much more focused advertising
campaign. When the subscriber visits the carrier’s
WAP portal page, the WAP gateway communicates with the
ad server and obtains the ad image source URL and then
sends this information to the mobile device for the
device browser to make a request to fetch the image
source of the ad. The advertisements are served with
varying types of user actions for that particular ad.
Click-to actions can include: Click To Call, Click To
Email, Click To SMS, Click To Browse, Click To Download
and Click To Chat. Also the ads will be served based
on a priority ranking system. In addition, the advertiser’s
budget capping for impressions and clicks will also
be taken into account, set by the advertiser for each
of their advertisements.
Mobile Advertising is an emerging potential revenue
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