|Make an iPOD Vidlet
clip for use in advertising for iPODs. Any promo in any
format and suitable length is welcome!
The iPod is
the undisputed king of the portable media player market.
With almost 50 million units sold worldwide, the iPod
has a 90% market share in the hard disk-based media
players. Whether it’s the snack-sized iPod Shuffle,
the gourmet iPod Nano, or the super-sized iPod video,
there is a flavor to satisfy every customer. If you
are generating audio or video content for any type of
distribution you must include this device on menu of
Since iPod's being such a groundbreaking innovation
we would like to see more promos or vidlets made for
When one sees dark silhouetted figures dancing against
bright-colored backgrounds, the iPod instantly comes
to mind. Few other brands out there can claim to have
such a level of recognition among consumers.
Filmmakers can make any kind of promo, musical videos
or whatever you wish. See more tips below.
Must be compatible with ALL iPOD models.
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that all terms and conditions outlined by Withoutabox
must be reviewed and agreed to
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Before we jump into recipes the content itself, let’s
talk a little bit about what customers are clamoring
to enjoy and how they consume this media. The extremes
appear to be moving further apart in content for the
iPod audio and iPod video , with the most popular content
appearing to be either under 5 minutes and very short
(the latest Top 40 hit, a video podcast from despair,
Inc., or < King Burger Whopperettes the of making>)
or 30-45 minutes and longer (more than 10 hours of 2006
NBA Finals highlights, an 80-minute America’s
Funniest Home Videos Battle of the Best episode, or
the audiobook version of The Devil Wears Prada).
These two extremes are important to realize when planning
your content for a mobile society. Most people consume
their media while traveling from one place to another
(or at least there’s the illusion of travel for
those folks on the treadmill). Keeping the media very
short for a quick car ride or a bite-size snippet in
between phone calls is just as important as making it
full length with extras and deleted scenes for the long
subway ride home or the flight to Europe.
The leader in serving up media for the iPod is iTunes.
With cross-platform compatibility, this restaurant for
the iPod serves up a variety of free and paid content
that can satisfy even the most discriminating palate.
There are also more and more sites offering iPod-ready
files to download and move to our device. Whether it’s
an audio podcast in MP3 format or the latest TV commercial
in MPEG-4 format, we are seeing a sharp increase in
independent sites offering content specifically for
How to make iPOD Video
Creating video for the iPod is very simple with Apple’s
new set of iLife 06 tools.Could use video shot on any
video camera and iMovie HD to build a simple iPod video.
Open iMovie and select New File and MP4 file formatting
as the default encoding. Plug in your camera via FireWire
and you'll be able to instantly upload your video by
pressing the Import button in the view area.
iMovie can recognise the brand and model number of your
video camera. After a few editing tweaks and some sizzle,
thanks to iMovie’s rather nice title options,
you should be ready to serve your iPod video. Select
File-->Export, and it opens up an option window with
multiple output formats. There is a tab just for the
iPod and it renders out the video as an MPEG-4 video
file, 320x240 at 30 frames per second using H.264/AVC
video and 44.100kHz AAC stereo audio encoding. It even
automatically puts it into iTunes and opens it up for
me when it has rendered out the file. Next time you
hook up my iPod, then you can drag and drop this onto
your video iPod, or it will upload automatically if
I have iTunes’ automatic update option selected.
Once you have created these scrumptious media files,
it’s time to share them with your guests and hope
they come back for seconds. You can submit content to
iTunes or you can host the files and supply links to
the hungry masses. With the "giant's" grip
on the mobile media marketplace, creating content for
the iPod is no longer a novel idea but a necessity.
Remember to keep the content short or in-depth and build
your media for your target audience’s transit
time. With more devices and ideas on the horizon I am
sure you will be cooking up content for iPods for years